Alot of you probably already know since the promo started like half a month ago, but for the benefit of the rest of you, Creative's website is selling the 1st generation Zen Neeon 6GB @ $149! Available in red, purple and grey.

Of course you can already tell from the picture that you can't view photos or play videos in this, but it does have FM radio, line-in recording and a voice recorder.

Creative's constant iPod-poking was present at the Zen Neeon product site.
Life's never black or white - why should your player be any different?
Presumably attacking the previous generation nano. Maybe they should change it to life's more than just 5 colours, since the Neeon was produced in 10 colours.